Introducing the CPGD Syndicate
Hi Investors! 👋
We have a very special announcement — and you’re the first to hear it!
We are launching a CPGD syndicate!!
Over 3 years ago, you might remember Andrea (our CEO) started CNSMR Capital, a community-driven fund to access the deals we were seeing for just $5K minimum LP contributions. But at the time, it was just Andrea and an MBA intern trying to build it part-time, and raising a fund while operating that lean became an impossible undertaking.
Since then, our access to VCs and deal flow has only grown, but the timing to formally invest still wasn't right. CPGD had quietly facilitated more than $2M in capital informally through investor introductions, board connections, and early-stage deal flow. What started organically had already become a meaningful part of the ecosystem we've built around the next generation of consumer brands.
Today, the stars have aligned — with the right team and the right deal — and we're officially launching the CPGD Syndicate! This gives our community direct access to the companies we're most excited about, at lower and more accessible minimums. We've always believed that incredible deal flow shouldn't only be reserved for large institutions, and we especially want to create more pathways for women and emerging investors to get into deals like these.
Why Daily Crunch?
We've been toying around with the idea of a syndicate for a while now, but Daily Crunch was the deal that got us off our feet and made us say, okay, it's time! We couldn't pass this one up!
Laurel is an award-winning entrepreneur who has figured out how to create a snack that's actually healthier through sprouted nuts, which are easier to digest. In an incredibly competitive consumer world, finding a true moat is no easy feat. Daily Crunch has patented their process to get that signature crunch on every single bite. If you're a trail mix or nut fan like I am, you can immediately tell the difference. They crunch almost like a chip because of the hollow middle. The ingredients are top-tier, sourced from a sustainable almond farm in California, that’s leading The Almond Project, and the flavors are delicious and always innovative.
We are so so so excited to be partnering with Laurel and to have secured this allocation. Daily Crunch is raising a Post-Series A Bridge, which is typically inaccessible to angel investors because the checks are just too small for a company of this size. This is a rare opportunity to get in alongside larger investors in a round that is already 80% committed. Once it's full, it's done — so if you're interested, now is the time!
Daily Crunch
Brand Description: Daily Crunch is redefining nuts with a patented sprouting process that delivers an unmatched crunch. Sitting at the intersection of clean ingredients and indulgent snacking, the brand is driving strong velocity across natural and conventional retail. Built for mindful snackers who don’t compromise, Daily Crunch delivers a craveable everyday snack with bold flavor and simple ingredients.
Founder Background:
Laurel Orley is the CEO & Co-founder of Daily Crunch, a 2x Inc. 5000 snack brand that launched in 2020, now in over 8,000 locations nationwide
15+ years in marketing & strategy at leading CPG companies including Unilever, Diageo, and Hasbro; worked on flagship brands such as Dove, Hellmann’s, and Lipton
Key contributor to Dove’s “Campaign for Real Beauty” (Effie Award winner; Adweek 2011 Media Plan of the Year)
Recognized as an EY Entrepreneurial Winning Woman (2024) and NOSH Notable (2025) and most recently 2026 Inc 500 Female Founders
Led Series A financing and built a formal board chaired by Nancy Pak, former CEO of Tate’s Bake Shop, which includes Jason, the CFO of Feastables
Financial Highlights:
~$5M+ gross revenue in 2025, on track to approach $10M in 2026 — sustained 39% CAGR (2023–2025)
Gross margin forecasted at 40%+ in 2026 with clear path to 50%+; current product margins at 55–60%
9,000+ retail doors nationwide: Whole Foods (nationwide) at 3.9 U/S/W for Pickle, H-E-B, Meijer, Sprouts, Raley's, Thrive Market — plus a top-5 U.S. grocer on the cap table
Near-term catalysts: 1,800-door Albertsons rollout in motion, Kroger launching summer 2026 and check lanes at Albertsons and more
Clear path to profitability at scale, with margin expansion levers already in motion (packaging, freight, sourcing, co-manufacturing)
Deal Terms:
$20M CAP, 20% discount, $800K remaining on SAFE. Experience perks for $100K+ investors to our almond farm and more!
CPGD Insights:
What immediately stood out to us is the patented sprouting process. In a world where consumer brands are able to appear overnight, having a real moat is more important than ever, and this patent gives Daily Crunch a real advantage over any other emerging sprouted nut brand.
If you are interested in this deal:
Try the product with 30% discount code (CPGD30)
More on Deal Terms
Minimum investment: $1,500 through CPGD SPV
Special CPGD Investment Incentives:
$10K+: Early access to the new Churro flavor launching in July delivered to your door!
$100K+: Invitation to Almond Farms in California for an exclusive farm-to-table dinner with Laurel and to witness the almond bloom
Checks over $20k are on CAP table (anything below can go in the CPGD SPV)
We are hosting events throughout May and June for those who want to learn more about this deal:
(Tentative) Panel on investing and Syndicates
In-person Taste-Test with the CPGD Team
Virtual Q+A with Laurel (Founder, CEO)!
If you are a fund looking to connect with Laurel to join the Post Series A (checks over $25k), you can request an intro with her here!
Access Pitch Deck here
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About the Newsletter
We send an investor newsletter once a month. Each newsletter will feature:
Founder deep dives of 1-5 brands we’re especially excited about
The latest full list of brands raising that we've curated
And to introduce myself: hi, 👋 I’m Ali Lee! I’ve been leading Partnerships at CPGD and will be curating these founder stories. I graduated from Northwestern University last June, raised a pre-seed round for my bug repellent brand, Swarm (in development), and joined CPGD in the fall 2025.
I’m creating a series where we shadow leaders in CPG companies to get a better look at the behind the scenes. If you have a portfolio company that would like to be involved, please let me know!
Deal Flow Portal
Looking for even more deals? We’re reopening our password protected Deal Flow Portal (password = betterforyou) for a full list of vetted CPG startups currently raising, with pitch decks! We’ll refresh this portal every month with new brands.